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Ruben Fransz

Ruben Fransz

Product Designer and hobby Photographer based in Utrecht. Obsessed with keyboards, watches, sneakers, and anything visual.

An image of the interior of a car

The Wonderful World of Horrible Car Interfaces

Working for the ministry has its perks. I can 'reserve' a free car whenever I need to visit anywhere work-related. But every single time I enter the newer models, I get confused. It seems as if the cars were designed by people who don't drive cars.

What LeBron James' lies taught me about B2B marketing

What LeBron James' lies taught me about B2B marketing

This is probably not the first time you're reading an article with such a silly title. It's a bit of a trend on LinkedIn, where people take literally anything and "link" it to their marketing strategies. A title like this one wouldn't be that far off some real articles I've seen.

AI generated image of a man sitting behind a computer with lots of fast moving particles

7 Colorful Resources for Designers

A list of 7 resources for generating color palettes. Useful for all forms of design and creativity.

The Game Breaker: How Poor UX Can Ruin Your Video Game Experience

The Game Breaker: How Poor UX Can Ruin Your Video Game Experience

As much as Starfield is a great explorative adventure, bad UX withholds me from picking it up often.

Man sitting behind his desk - generated by Midjourney

You Don’t Need To Be Creative To Be a UX Designer

Far too often, designers and to-be-designers will claim that UX is reserved for creative people. In my opinion, anyone can become creative if they're willing to put in the effort.